Current Issue

December 2025 Edition

Table of Contents

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Articles

Influence of Celebrity Endorsement on Brand Awareness and Perception: A Study of Consumers of Harpic Product in Delta State, Nigeria.
Dr. Chiyem Okorie

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The Relevance of Mixed Methods Research Approach (Mmra) in Management Sciences Research.
SULEIMAN Abdulwasiu Alade (PhD), OLADELE, Waheed Olatunji (PhD), LAWAL, Yusuf Adedayo (PhD) , SULEIMAN Abdulwasiu Alade (PhD), OLADELE, Waheed Olatunji (PhD), LAWAL, Yusuf Adedayo (PhD)

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Occupational Health, Safety Training Programs and Employees’ Performance: A Study of Dangote Cement, Ibese, Ogun State, Nigeria
AREMO, Michael Olanipekun OSAGIE, Reuben Ogbe, MUSA Elizabeth

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ROLE OF MICRO-INSURANCE IN ENHANCING FINANCIAL INCLUSION AMONG SELECTED MICRO ENTERPRISES IN LAGOS STATE
DANSU, Sewhenu Francis OGHENEDORO, Oghenetega Grace And SAFIU, Ismaila Owolabi

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Currency Devaluation and Retail Price Strategy in Nigeria
Sambo Ulumeh Isaac Sesay Daniel Kassim Okenyi Samuel Akgbokaode, Daniel Harold Elikwu

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Effect of Blockchain Technology on Transparency in Business Practices
AYANKOLA Ayansola , RAJI Ali Tobi , FAKILEDE Ngozi Ruby

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Impact of Digital Technologies on The Financial Management Practices of Small Businesses in Lagos Metropolis
Lawal Kamaldeen A. A PhD, Agbi, Babatunde Daniel PhD, Zubair Shaib Bashir PhD

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Religion as a Determinant of Consumer Experience and Purchase Behavior Towards Fast Moving Consumer Goods in Bida, Niger State
Bello, Babatunde Sikiru, Abdulsalam, Abdulmutalib Adinoyi

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Mixed Methods Research Approach and Its Application in The Field of Management Sciences
ONYEMA, Chukwuemeka Collins, MBA, MSc, ACTI, FCA, PhD Student Ojo Agbodu Ayodele. PhD, FCA, CFAN, ACTI, Adebayo M. Adeniyi. PhD, FCA SULEIMAN Abdulawasiu Alade PhD

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Conflict Management Strategies on Organizational Productivity of Selected Deposit Money Banks in Nigeria
Jelili Babatunde Sufian

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Strategic Pricing, Consumer Communication, and Consumer Purchasing Behavior in The Post-Subsidy Nigerian Market
Abdulazeez Olamide Abdulquadri, Yusuf Ismaila Mustapha Ph.D

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Supply Chain Risk Management and Organizational Performance of Micro Enterprises
OPELE Adedayo Mathias. PEARSE Olugbenga Ezekiel, DANSU, Sewhenu Francis

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Product Innovation Strategies and Sales Revenue: Insight from Unilever Nigeria Plc. Aba, Abia State (Paper 14)
Mmanwoke, V. O., Ph.D Maduenyoghasi, S.O. Ph.D. Ajiero, F.A.

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Assessment of Knowledge Economy on Entrepreneurship Development in Nigeria: The Moderating Role of Institutional Marketing
Eke, O. Patrick1 Bello, T. Babatunde, Onafalujo, K. Akinwumi

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Corporate Social Responsibilities (Csr) and Firm Growth in Listed Nigerian Consumer Goods Firms: A Non-Linear Fixed Effect Panel Threshold (Fept) Estimator Approach
TIJANI Jamiu Olakunle , FAPOHUNDA Moradeke Tinuke, EGBEYEMI Bolanle Maruf

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Border Closure and Domestic Trade Performance in Nigeria: A Before and After Closure Analysis
TIJANI Jamiu Olakunle , BOLARINWA SehilatAbike , EMMANUEL Sunday Afolabi

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Cultural Orientation and Entrepreneurial Intentions of Undergraduate Students of Government-Owned Tertiary Institutions in Lagos State
ELEGUNDE, Ayobami Folarin (Ph.D.), AJEMUNIGBOHUN, Sunday Stephen (Ph.D.)

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Managing Transitions in Federal Universities for Sustainable Service Delivery
DR SHAIBU, OGWUCHE GABRIEL, DR MBAEGBU, R.E.V. CHIMA CHIZOBA FLORENCE. KARACHI C. ISIAWUIKE

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E-Service Quality and Customer Switching Behavior of Deposit Money Banks in Ibadan
Adebayo Samuel EYINADE, Oluwakemi Taiwo OREAGBA

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Risk Management Practices and Military Construction Projects in Nigeria
HAMMED, Olawale Gazal1 (PhD), DOSUNMU-ADEBOLA Rasaq Oluwashikemi, OLADELE, Waheed Olatunji, AZEEZ Taofeekat Oyindamola

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Effect of Brand Ambassador and Social Media Marketing on Online Purchase Behavior of Gen Z Smartphone Users in Lagos State
Prof. Olumoko, Tajudeen A, Balogun, Mustapha Tosin, PhD ,Oyekunle, Olubusola Temiloluwa, PhD

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