Archives Issue

June 2025 Edition

Table of Contents

Cover

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Articles

BRAND TRUST ELEMENTS AND CUSTOMER LOYALTY: A STUDY OF PHARMACEUTICAL FIRMS
Onifade, T. A, Adekunle, A. R, Adedokun, O. S, Adeboye R. L, and Akindele, C.O
Page 1-17
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MANUFACTURER’S BRANDING AND CONSUMER’S PATRONAGE OF PHARMACEUTICAL PRODUCTS IN IKEJA LOCAL GOVERNMENT, LAGOS STATE.
ONIFADE Temitayo Alice, ADENIYI Josephine Tinu-Ola, OLASEHINDE, Felicia Bukola, AGBOOLA, Tolulope and OYEBANJI Joseph Adewumi
Page 18-35
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COMPETITIVE STRATEGY AND PERFORMANCE OF AVIATION AIRLINE IN NIGERIA: A STUDY OF DANA DOMESTIC AIRLINE
IWUOZOR, Odili Markanthony Ph.D, Ayasal, Anthony Auya Ph.D &Ekaette, Glory Edem Ph.D.
Page 35-50
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PROJECT MONITORING AND COMPLETION TIME OF SELECTED WASTE MANAGEMENT COMPANIES IN LAGOS STATE
OSHIN Idris Ibidapo, TIAMIYU Riyanat Olasumbo
Page 51-68
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EFFECT OF CONTENT MARKETING ON BRAND PREFERENCES OF MILLENNIAL FASHION INDUSTRY AMONG LAGOS STATE UNIVERSITY STUDENTS
Tijani Usman Moyosore PhD., Opele, Adedayo Mathias PhD., Oyekunle, Olubusola Temiloluwa PhD., Kazeem, Moshood Tolulope
Page 69-92
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APPRAISING THE GOVERNMENT POLICIES FOR ATTRACTING INVESTMENT AND PROMOTING EASE OF DOING BUSINESS IN NIGERIA (2015-2025)
DR YUSUF GARBA MANJO
Page 93-112
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Analysis of the Causality between Governance Indicators and Economic Growth in Nigeria
Salami Lateef, Lawal-Arogundade, Samod.O. & Bakare, Ibrahim Adeolu.O.
Page 113-132
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INFORMATION COMMUNICATION TECHNOLOGY (ICT) AND PROFITABILITY OF DEPOSIT MONEY BANKS IN NIGERIA
AYO-OGUNLEYE, Tolulope T, OGUNLEYE, Ayodele O.
Page 134-153
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INFLUENCE OF AUDITING STANDARDS ON FINANCIAL PERFORMANCE (A CASE STUDY OF SELECTED THREE QUOTED MANUFACTURING COMPANIES IN NIGERIA)
1Ojoawo Oyedotun Ifeoluwa Ph.D, Adeleke Adebowale Babawale
Page 154-170
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PRODUCT PACKAGE AND CONSUMER POINT-OF-PURCHASE BEHAVIOUR IN LAGOS FOOD AND BEVERAGES INDUSTRY NIGERIA
KESINRO Olalekan Rasheed, Ph.D
Page 171-191
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EXPLORING CONSUMER PERCEPTION TOWARDS GREEN CONSUMERISM IN LAGOS STATE NIGERIA
Pearse, Olugbenga PhD, Opele, Adedayo Mathias PhD & Oladoyinbo, Olufemi
Page 192-210
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INFLUENCE OF BUSINESS PROCESS RE-ENGINEERING (BPR) ON OPERATIONAL EFFICIENCY IN CORPORATE ORGANIZATIONS
Oiku, Peter Omoyebagbe (Ph.D) , Akinade, Mojisola Esther (Ph.D)
Page 211-225
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IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION ON HUMAN RESOURCE MANAGEMENT IN NIGERIA
Usman Adamu Babayayi, Abubakar Sadiq Sulieman, Jamilu Inuwa, Jibril Ramalan
Page 226-238
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INFLUENCE OF DIGITAL ECONOMY ON BUSINESS OPERATIONS IN LAGOS STATE, NIGERIA
Rukevwe J. OLUGHOR (Ph.D), Theophilus A. Aguguom (Ph.D) & Ngozi A. Chikere (Ph.D)
Page 239-255
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E-PAYMENT AND PERFORMANCE OF FAST-MOVING CONSUMER GOOD (FMCG) COMPANIES IN LAGOS STATE, NIGERIA
Pelumi Rukayat Oyebola, Olateju Ibrahim Olawale, Nwosu Rachel Ucheonye, Pelumi Rukayat
Page 256-271
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SERVICE TECHNOLOGY AND CUSTOMER LOYALTY OF SELECTED DEPOSIT MONEY BANKS IN ABUJA METROPOLIS: A MODERATING ROLE OF PERCEIVED SWITCHING COSTS
Pere Abinabo, Prof. Aliyu Mamman, Jibrin Nuhu Shagari PhD
Page 272-294
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EVALUATING THE IMPACT OF PROJECT MANAGEMENT TECHNIQUES ON REAL ESTATE DEVELOPMENT IN SOUTH WEST NIGERIA
Oladele Waheed Olatunji
Page 295-310
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INFLUENCE OF GREEN PACKAGING ON CONSUMERS’ PURCHASE INTENTIONS OF GROCERY PRODUCTS IN FEDERAL CAPITAL TERRITORY, ABUJA
EKE, D.I PhD, DR IRENE OKA ISAAC, OKOLI CHIBUZO EMMANUEL
Page 311-324
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EFFECT OF TECHNOLOGICAL CHANGE ON ORGANIZATIONAL PERFORMANCE IN THE BANKING INDUSTRY
AFOLAYAN, Michael Ayorinde LAWAL, Oloyede Raheem OSISANYA, Florence ABDUGANIYU, Toheeb, Olayemi
Page 325-344
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EFFECT OF DIVERSITY ON ORGANISATIONAL CULTURE: A STUDY OF OGUN STATE CIVIL SERVICE, NIGERIA
Dr. Julius Paul EYANUKU
Page 345-361
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THE EFFECTS OF TRADE RECEIVABLES AND PAYABLES MANAGEMENT ON THE LIQUIDITY OF AGRO ALLIED FIRMS IN OYO STATE, NIGERIA
ADEDIPE Oluwaseyi Ayodele Ph.D, ADELEKE Adebowale Babawale
Page 362-377
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IMPACT OF DIGITAL MARKETING IN ENHANCING PHARMACEUTICAL BUSINESS PERFORMANCE IN OSUN STATE, NIGERIA.
Dr. Ahmed Abdulkazeem, Dr. Koce Henry Diko, Dr. Thomas. O. Ogungbangbe
Page 378-391
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THE IMPACT OF MULTI-CHANNEL COMMUNICATION AND MESSAGE FORMATS ON CONSUMER BRAND ENGAGEMENT: A CASE STUDY OF NESTLÉ PLC.
Jacob Olubukola OLADIPO, Jolaolu Olumide OYELEYE, Isaac AMOS, Bolarinwa Stephen OJO
Page 392-408
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IMPACT OF STRATEGIC LEADERSHIP ON PSYCHOLOGICAL SAFETY IN A MULTICULTURAL ENVIRONMENT
Okundalaiye, H., Abiodun, O., Iyobhebhe, I.
Page 409-428
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BRAND IMAGE AND SERVICE QUALITY ON STUDENTS’ LOYALTY IN LAGOS STATE-OWNED UNIVERSITIES
OYENIYI, Omotayo J, BALOGUN, Mustapha T, LAWAL, Ademola I
Page 429-440
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BUSINESS STRATEGY AND SMALL AND MEDIUM SCALE ENTERPRISES PERFORMANCE IN KANO STATE
Yusuff Nurudeen, Babangida Shehu, Ahmadu Abubakar
Page 441-459
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STRATEGIC ORIENTATIONS, DIGITAL OPENNESS, AND SME PERFORMANCE IN NIGERIA: A CONCEPTUAL REVIEW OF THE MODERATED MEDIATION EFFECT OF DIGITAL LITERACY
Mustapha Badamasi, Dantsoho, M. Aliyu, PhD, Kabiru Tsoho, PhD
Page 460-476
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THE PLACE OF MARKETING EDUCATION IN ECONOMIC DEVELOPMENT: IMPLICATION FOR NIGERIA ECONOMIC GROWTH
Sangodapo, A., Mamman, J. S., Olawale, A. O., and Popoola, K. N., Sangodapo, A., Mamman, J. S., Olawale, A. O., and Popoola, K. N.
Page 477-493
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FRONTLINE SERVICE ARCHITECTURE AND MARKETING EFFECTIVENESS OF INSURANCE FIRMS IN RIVERS STATE.
Nwadighoha, Emmanuel Ephraim PhD, Okoroafor, Chimeze PhD, Okolo, Amaka N. PhD.
Page 494-507
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MITIGATING SMALL AND MEDIUM SCALE ENTERPRISES (SME) VULNERABILITY THROUGH THE INSTRUMENTALITY OF MICRO INSURANCE IN ASSET AND LIABILITY RISK MANAGEMENT
Ajijola, Lukman Abolaji and Saka, Toyin Shafau
Page 508-524
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STRATEGIC MARKETING PRACTICES AND INDUSTRIAL EXPANSION IN OGUN STATE: ANALYSING THE ROLE OF SMES IN ENHANCING ECONOMIC COMPETITIVENESS
Princess Oghogho Uyi AKENZUA
Page 525-539
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Archives

June 2025 Edition

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