June 2025 Edition

INFLUENCE OF GREEN PACKAGING ON CONSUMERS’ PURCHASE INTENTIONS OF GROCERY PRODUCTS IN FEDERAL CAPITAL TERRITORY, ABUJA

EKE, D.I PhD, DR IRENE OKA ISAAC, OKOLI CHIBUZO EMMANUEL

Abstract

The increasing awareness of environmental issues has led to a growing interest in green packaging among consumers. This study investigates the influence of green packaging on consumers’ purchase intentions of grocery products in Federal Capital Territory, Abuja. A survey of 288 consumers was conducted to examine the influence of physical outlook, trust and quality of green packaging have a significant positive impact on consumers’ purchase intentions. Specifically, the findings indicate that consumers are more likely to purchase grocery products with attractive and eco- friendly packaging and that trust in green packaging is a critical factor in shaping purchase intentions. The study’s findings have important implications for marketers and policymakers seeking to promote sustainable consumption practices in Nigeria. The study suggests that manufacturers and retailers prioritize green packaging in their marketing strategies to appeal to environmentally conscious consumers. Furthermore, companies should invest in building trust with their customers by providing transparent information about their green packaging practices and environmental sustainability initiatives. Additionally, policymakers and regulatory bodies should develop and enforce guidelines and standards for green packaging in Nigeria, to ensure that companies adhere to environmentally responsible packaging practices. These recommendations can help promote sustainable consumption practices, reduce environmental waste, and enhance competitiveness of businesses in Nigeria.

Keywords

Green packaging, Consumers’ purchase intentions, Grocery products, Physical outlook, Trust, Quality of packaging

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